Link Popularity: As far as traffic from search engines is concern, 95% of your traffic will come from Google, Yahoo and MSN. You still need to have your link in the databases of smaller search engines because the big three "spider" these smaller search engines on a regular bases. Having your link in these smaller search engines will add to your overall link popularity. Link popularity is one of the most important aspects of SEO. Link popularity is meaningless if your web site is not optimized properly.
Paid Links: If someone has a high traffic web site, they may offer you a link or banner in their web site for a cost. This is an excellent way to get traffic and increase your link popularity but the subject matter of the web site needs to be related to the subject matter of your web site.
Link Farming: When you exchange links with other web sites, which is a great way to increase link popularity, make sure these sites are directly related to your web site's subject matter. For example: If you have a web site and the main subject matter is Scuba Diving, exchanging links with a web site about Time Sharing Condominiums will only hurt your ranking. This is referred to as Link Farming and the search engines consider this a form of spamming and will give your web site low ranking and in some cased blacklist your web site.
As we said on our marketing page, the Internet is a research medium, not an advertising medium. The search engines have designed their search algorithms based on how research documents cross-reference each other. Supplying information people are looking for (researching) and linking this information to other pages with related material is how you get tons of meaningful traffic.
Spamming: Enrolling in an unsolicited emailing campaign or hiring a company to have your banner in pop-up advertising is the fastest way to have your web site blacklisted. If you want people to come to your web site, you have to give them what they are looking for.
