Search Engine Optimization - SEO |
The two most common mistakes businesses make with their web sites is they set their web site up as an advertisement and not a research document. Another common mistake is they showcase what they are proud of and not what people are looking for. This is very common in the tourism and service industries. This may be why your website is not producing results. This means you need to contact a professional Internet firm instead of responding to SEO emails from India. If someone approaches you to do SEO work then you should assume they are not qualified or they are going to scam you.
Optimization Vs. Construction:
The Internet is a research medium, not an advertising medium. Search engines such as Google, Bing & Yahoo designed their search algorithms based on how medical papers are organized and cross referenced in a medical library.
The secret to search engine optimization is understanding how medical papers are organized and cross referenced and then building a web site based on that. That's 95% of the game. Time and time again we have people contact us asking to optimize their web site, which means manipulating the embedded search strings, which are called Meta Tags. We tell them they are wasting their time and money because their web site is constructed as an advertisement and not a research document. Manipulating keywords on a poorly designed web site will only increase traffic in a minimal way. Don't get suckered into the $500 SEO scams from India and Nigeria. They are just robbing you!!
There are also other things to consider such as the name of the page file names, the name of the pictures, keyword density, unique written content, alt tags, h1, h2 and h3 statements, your location, the demand for your products and services and the amount of competition you have. External links to other websites and social media that are not done right will ruin your ranking. These are all factors, which determine the amount of traffic you will get. Knowledge of a company's products and services and the buying behavior of their target markets are also key factors in designing a web site that will produce sales. Anybody can make a web site. Getting you seen in an ocean of trillions of web pages and showcasing your products and services with strong marketability is what makes a web designer a professional.
If your web site is not getting much traffic then most likely it needs to be rebuilt. Ultimately, the more unique information you have on your web site the more traffic you will get. Having it organized into highly subject-specific pages is how you get penetration and show up high in organic search results.
Social Media - The Bandwagon of Death:
Having social media links and share buttons on every page of your website will destroy your ranking and traffic because you are trying to artificially increase traffic and link popularity with social media instead of offering unique information. Everybody is jumping on a burning band wagon with social media and feeling nothing but frustration. Social Media works great if you are a pro athlete, movie star or a company spending $millions on TV ads sending people to their social media. For small to medium size businesses that need search engine traffic; social media is spamming if not used properly and will do a lot more harm than good. When it comes right down to it; it's kiddy marketing and a big waste of time and money.
Take a good look at Wikipedia. They do everything right. Tell me how many share buttons or links to social media accounts do you see at Wikipedia. The answer is ZERO!!! I have been in business since 1995 and I learned a long time ago never to follow the flow and do what everybody else is doing. Internet Bandwagons are like water; water takes the easiest and fastest route BUT water has no place to go but down the drain.
The Internet we know today used to be a research network called ARPANET, which was combined with a covert cold-war messaging system called MILNET. It was used by scientists, US Military and US Intelligence Agencies until the Soviet Union discovered its signal hidden in the phone lines back in the late 70s. The US Military still controls the Mother Server (code name Big Lemon), which is the computer that controls the core of the Internet. The US government abandoned using the old ARPANET/MILNET and started a new Milnet thus renaming the old ARPANET/MILNET; Internet.
The Original Internet was made available to colleges and universities for free as long as it was used benignly and used for research purposes only. As you know the Internet exploded out of control in every direction. Now the big search engines are trying to bring it back to being a research medium and they are suppressing websites that are using it for other purposes. Excessive social media, improper use of news feeds, hidden or low-quality links embedded in widgets, link farming or exchanging links, content theft and spam emailing are a few of the ways people are illegally trying to increase traffic and they are getting hammered for it. The importance and uniqueness of the information on your website as well as the past hosting server IP reputation are extremely important to your ranking. Google's Panda and Penguin algorithms are so complex its mind boggling. This is a mathematical formula that 100s of the top mathematicians in the world developed. All webmaster tricks of the past do nothing but destroy ranking and traffic in todays Internet environment. Setting your website up as a research document with original unique content is the best SEO.
Exchanging Links or Buying Back Links:
NEW FOR 2011: Exchanging links with other web sites is now considered spamming by Google, Bing and Yahoo. You can link to unique content or people can link to your unique content but the links have to be references supporting the subject matter of your page. An example is talking about how to catch Walleye and then referencing the walleye fishing tips at my Walleye Heaven web site. Trading links and having links pointing at each other's home pages to artificially increase your link popularity is spamming and your web site will be penalized or even blacklisted. If you want more information you can read Google's Webmaster guidelines http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356